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Stuck for words? Hire a copywriter

Screwed up paper
We can all write. So why would you want to hire a copywriter? Well, when you’re looking to create the right impression, a professional will have the skills and experience to convey what you want to say eloquently, presenting your company in its very best light. Of course, you know you
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Video thrilled the media stars

They say a picture paints a thousand words. It seems that modern media is ever more concerned with all things visual – just look at the popularity of social media sites photography based ones like Instagram and video centric ones such as YouTube and Vimeo. Online video is becomi
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‘Over-marketing’ – too much of a good thing?

Stressed blond woman shouting
If you want your business to prosper, you’ll no doubt understand the need to market your products and services. Without getting your message out there, you won’t attract new customers. Investment in IT marketing services will pay off in revenue acquired from new business. However, the
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Spring clean your IT marketing

Spring – the weather gets warmer, the days grow longer and plants and flowers come into bloom. Our moods lift and we feel a new lease of life – hence our new-found productivity and desire to undertake a bit of spring cleaning! So why not apply the same vigour to knocking y
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Budget-proofing your marketing

Budget-proofing your marketing Chancellor of the Exchequer, George Osborne, presents his Spring Budget tomorrow. With the country still in the midst of a recession, it’s expected Osborne will be making cutbacks in an attempt to lessen the national debt. In these hard times, IT compani
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Securing new subscribers

Subscribe to newsletter web form with blue letter
One of the most fundamental factors in developing a strong permission-based email marketing strategy is building your subscriber database, and many customers approach us for advice on how to do so organically. It can seem a daunting task at first, but we have this advice that should m
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New Year special offers – only 15 days left

If you’re hungry for new ideas, the IT Marketing Factory is offering a veritable smorgasbord of online marketing and copywriting services to help target new business in 2013. What’s more, many of our packages are on special offer until the end of this month so speak to our experts tod
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Outsourcing the production of an IT newsletter

IT newsletters
I ran my own IT support business for 8 years and often felt frustrated at my company’s inability to communicate regularly and effectively with clients. We made various attempts at writing newsletters over the years. We even managed to get a few editions out to our customers. But
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Don’t be a pleb. Tailor the message to your audience.

business meeting conference journalism microphones
Calls have been made for the resignation of Conservative chief-whip Andrew Mitchell since the public outburst last week in which he allegedly swore at Metropolitan Police Officers and referred to them as ‘plebs’. Always keen to examine the serious communications issues of the day, the
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Morality from Piers Morgan or simply ambush marketing?

Gold medal with Union Flag background
What have the Olympics got to do with Piers Morgan? Can I have been the only one asking this question when he pledged to donate one thousand pounds to Great Ormond Street hospital every time a British gold medallist sang the national anthem on the podium. Seriously, what is he trying
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