Is there an English equivalent to the French saying which states that a cobbler’s shoes are generally in a worse state of repair than other people’s? Well, you get the gist anyway. Basically, they are so busy mending their customers’ footwear that they never get around to fixing their own.
Anyway, there is some good news if you’re an IT business embarrassed about the state of your own website, because The IT Marketing Factory is here to lighten the load.
Years spent running our own IT support company means we can provide unique insight into the best way to present your service offerings online.
5 reasons IT companies upgrade their websites
So if you’ve tried getting around to updating your company website but can’t seem to find the time, give us a call on 01268 778555 for a friendly chat. Here are the top 5 reasons other IT companies have chosen the IT Marketing Factory over the past 12 months.
Simpler page updates
Some sites can only be updated by coders. But at the IT Marketing Factory, we build sites that can be amended quickly and easily by non-technical staff, so your admin team will be able to keep your products and service pages up-to-date and your content relevant.
News posts & technical alerts
Clients want more from their IT support company than a reactive repair service. They expect to be kept up-to-date with the latest industry news and alerted when new bugs such as Cryptolocker or Shellshock threaten to disrupt services. A simple news blog will help you deliver these messages quickly to your contracted base and the IT Marketing Factory can even write them for you.
Optimisation for smartphone and tablet
If your site is written in Flash, then you won’t need us to tell you that it doesn’t display on an iPhone or iPad. But your website may simply be difficult to read on smaller screens. Older HTML designs were generally not ‘responsive’, as this was not a major consideration before the proliferation of smartphone. Today it is vital your pages can dynamically adapt to the device being used to access them and we can show you how that’s done.
Modern content management systems are considered more SEO-friendly than old-style sites because they present cleaner code to the search engines. There are also hundreds of SEO plug-ins for systems such as WordPress that make it easy to manage your site’s meta data and keywords.
Social media integration
A modern website will help you make the most of your Facebook, Twitter and LinkedIn activity. Enable web visitors to easily share products or articles via their own social media accounts and automate the distribution of your own content via these different channels. Don’t worry, if you don’t have time to tweet, blog or post, we can manage this communication for you.