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How to be their window on the world

We’re just one week away from the release of Windows 8.1, Microsoft’s first major update to its latest OS. So how will you be communicating your position on this landmark event to your clients?

If you are planning a blog post, an email campaign or just a simple tweet then go straight to the top of the class. But if you tend not to communicate in this way please go straight to the corner because it is oh so important that your clients hear what you have to say on such matters.

They need to hear it from you

After all, Windows 8.1 (formerly Windows Blue) is one of the most hotly anticipated Microsoft updates ever. So much so, that the company has tried to present this release more as a ‘version’ than a ‘service pack’.

Many of your clients will be aware of the debate surrounding the demise of the start button in Windows 8 and, with Windows 8.1, they probably know that it’s back. The more IT savvy amongst them will also be reading the trade press and may have heard about changes in tile sizes, enhanced apps and the ability to save directly to SkyDrive. So it is vital, as their IT support company, that you have something to say about this too.

You have no doubt trained your customers well over the years never to invest in the first release of an operating system. Always wait until the first service pack has ironed out the major bugs and incompatibilities. So does the release of Windows 8.1 mean they now have your blessing?

In the absence of any comment from you, they will draw their own conclusions. So be explicit and make your position clear…you need a blog.

Overcoming the challenges

If you’re not talking to your clients, it’s clearly not down to a lack of news. In a fast moving sector like ours, there is something new to talk about every month. So it must be either a lack of time or an absence of the right tools to get your message out there quickly and easily. The good news is that the IT Marketing Factory can help on both counts.

Maybe you have carried out your own evaluation of Windows 8.1 – if so, what are the results of your internal testing? If you had a blog, with all of your clients subscribed, you could publish these results in ten minutes and fire them out to their inboxes within seconds.

If you don’t have time to write about this stuff, remember the IT Marketing Factory offers copywriting services including new production, case study preparation, email marketing campaigns, web copy and much more.

Becoming their window on the world

A blog could cost as little as £400.00 to get up and running and can be easily integrated with your website.

All the research shows that client communication is key to growing a business. By engaging clients effectively, you can increase both retention, cross selling opportunities and the likelihood of referrals. Companies who do not contact clients to provide updates are more likely to see their client base flat lining or reducing.

Reasons to get blogging:

  • It makes you look like a serious outfit
  • It’s quick and easy to use
  • Search engine friendly
  • Post IT news, technical alerts and other company news
  • Retain mind share and build customer loyalty
  • Incorporates social media feeds
  • Encourages interaction with clients through comments

To learn more please call us on 01268 778555


The IT Marketing Factory is a hot house for nifty IT marketing ideas designed to help UK resellers and IT support companies better promote their products and services.

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