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ITMF prepares to launch new marketing toolkit

For 8 years, IT support companies all over the UK have relied on the IT Marketing Factory to produce monthly newsletters for their customers and prospects – regular, topical news articles to build customer loyalty and retain mindshare. Now we’re launching a complementary s
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How to be their window on the world

Be your clients’ Windows 8.1 on the IT world
We’re just one week away from the release of Windows 8.1, Microsoft’s first major update to its latest OS. So how will you be communicating your position on this landmark event to your clients? If you are planning a blog post, an email campaign or just a simple tweet then go straight
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Whose subject line is it anyway?

Checking emails. set of envelopes with email
When you’re working on your next email campaign, remember to put as much time and thought into your subject line as you do the content. It’s the first thing your recipients will see and has the power to determine whether they open, ignore or simply delete your email. As an Essex marke
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Spotlight on lightboxes

The ASA (Advertising Standards Authority) has ruled in favour of a complaint made by Vodaphone customers who said the mobile provider did not make minimum call time charges clear on its website. The firm argued that these details were in fact displayed in a lightbox but the ASA ruled
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Latest marketing buzzwords explained

Marketing trends are changing and developing at an alarming rate – there’s always some new fandangled craze – and along with new strategies comes a whole new lexicon to understand. So do you know your ‘marchitecture’ from your ‘omnichannel’? Thought not. Let us explain the new b
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Your 5-a-day when creating a marketing campaign from scratch

Formulating a new marketing campaign from scratch can be a little daunting. So think of the following as your 5-a-day, some basic essentials to keep you performing to the best of your ability. 1. A website that reflects how great you are You’re an IT company. So potential customers wi
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The power of SEO

SEO Team
SEO – or search engine optimisation – is, in its most simplistic definition, is the process of improving the prominence of a website in search engine rankings. It’s a process which demands time and effort to see long term results and requires the skills of an SEO specialis
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Content Marketing – the power of words

Word Cloud
If you keep an eye on online marketing trends, chances are you may have heard the term ‘content marketing’ bandied around. But what exactly is it and how can it help your IT company? Content marketing is a generic name to address copy written for the web for marketing purposes. The ai
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