The IT Marketing Factory Logo

IT websites are the worst around – or is that cobblers?

Brogues, Mens Shoes Brown Old
Is there an English equivalent to the French saying which states that a cobbler’s shoes are generally in a worse state of repair than other people’s? Well, you get the gist anyway. Basically, they are so busy mending their customers’ footwear that they never get around to
Continue Reading →

Spotlight on lightboxes

The ASA (Advertising Standards Authority) has ruled in favour of a complaint made by Vodaphone customers who said the mobile provider did not make minimum call time charges clear on its website. The firm argued that these details were in fact displayed in a lightbox but the ASA ruled
Continue Reading →

Spring clean your IT marketing

Spring – the weather gets warmer, the days grow longer and plants and flowers come into bloom. Our moods lift and we feel a new lease of life – hence our new-found productivity and desire to undertake a bit of spring cleaning! So why not apply the same vigour to knocking y
Continue Reading →

New Year special offers – only 15 days left

If you’re hungry for new ideas, the IT Marketing Factory is offering a veritable smorgasbord of online marketing and copywriting services to help target new business in 2013. What’s more, many of our packages are on special offer until the end of this month so speak to our experts tod
Continue Reading →

We like big buttons and we cannot lie

We humans are now exposed to more information every minute of every day than we can possibly cope with – in fact, our brains have had to develop complex selection strategies to avoid a total meltdown. Fact. When it comes to email marketing or copy writing for websites, the more
Continue Reading →

The benefits of a responsive web site design

Messaging on a mobile phone
Access to the Internet has become more and more widespread. No longer do you have to be on a PC or laptop to surf the web. Nowadays millions gain access through smartphones and tablets. You’ll want your website to look beautiful no matter how your visitors view it. Investing in
Continue Reading →

Selling your products online

Basket Key
Business never sleeps. But that doesn’t mean you can’t. An e-commerce website gives clients round-the-clock access to your products at the click of a mouse. No need for extra staffing costs, travel or rent. Your online shop will greatly expand the geographical reach of your business a
Continue Reading →

Social media and website combination key to sales

Firms looking to improve their hard sell are being advised not to neglect their official websites in favour of social networking giant Facebook or micro-blogging service Twitter. Jeremiah Johnston, president of the Internet Commerce Association (ICA), believes that while social media
Continue Reading →

Use responsive design for more responsive customers

Woman using a digital tablet
IT support companies would do well to consider responsive design for their websites, not only to appeal to visitors, but also to please the search engines. It will deliver the same HTML to all devices, only using CSS to help the website render better for mobiles or desktops. The benef
Continue Reading →