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Use case studies to breathe life into your solutions

For an IT company, the benefits of a professionally written case study cannot be underestimated.

Why not have examples of how your IT support services have assisted your customers to hand in the form of a case study, detailing the story of your working relationship?

A good case study will introduce and explore an instance where you have successfully provided a product or service to one of your existing customers. It will provide a detailed explanation of its features, how they work in practice for your customer and how they have provided the solution they were looking for.

Testimonials from the satisfied customer are a worthy inclusion. Put yourself in the shoes of your prospects – when looking for a service, you’re always more likely to opt for a company who comes on good recommendation. It provides them with an insight into how you have helped businesses in their position right now with similar scenarios and gives them a good sense of how successfully their dealings with you could pan out too.

For a case study to serve its purpose demands a professional eye. It should be comprehensible, flow well, be elegantly written and contain useful information and worthy endorsements which show your IT company in its very best light.

The IT Marketing Factory is a hot house for nifty IT marketing ideas designed to help UK resellers and IT support companies better promote their products and services.